Marketing Growth Hacker

Location: Remote
Firm: Pluto Digital

 

About Pluto Digital

Pluto Digital is a leader in Metaverse, Blockchain Gaming, and Decentralised Finance (DeFi), and builds and launches products via digital asset issuance. Our mission is to make the world of Crypto and Digital Assets more accessible to everyone. We are building world class products with exceptional user experience and are looking for bright, talented, enthusiastic individuals to help make this mission a reality. We highly value an entrepreneurial mindset and a determination that any problem can be solved no matter how complex/challenging the issue.

The Role:

Are you a Growth Hacker with knowledge of how to grow communities and a user base in the digital world, who is looking for an opportunity to take on new challenges and advance your career? If you are an enthusiastic leader with the ability to balance big-picture thinking with deep-dive research and attention to detail, we have the perfect job for you!

We are about to launch a DeFi platform, Yield Optimisation Platform (YOP) and will also be launching a series of Blockchain Play to Earn games. To enhance these launches, we are looking for a Growth Hacker to join our marketing dream team. The successful candidate will take on full responsibility for driving community growth, primarily on Telegram, Discord, Medium and Twitter. They will bring creative ideas and marketing campaigns that drive brand, product, and business objectives. This will include the development of a full social media marketing strategy across all our social media platforms.

Our tech stack includes

  • Node.js, React.js, GraphQL, Solidity, Truffle, Hardhat, Web3.js, Ethers.js

Responsibilities

  • Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth.
  • Execute influencer campaigns and events.
  • Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization.
  • Conduct and present competitive analyses and market research.
  • Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand.
  • Help implement connectors to new DeFi protocols or new blockchains.
  • Translate ideas to actionable items that deliver business results.
  • Analyse, recommend, and lead the implementation of improvement initiatives.
  • Collaborate with the Pluto Labs development team to analyse results of A/B testing and ensure success of marketing campaigns.
  • Keep abreast with the latest trends and changes in UI/UX and digital marketing.
  • Identify industry trends and insights
  • Prepare marketing budget, spending and target achievement and ROI investigation.
  • Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals


Minimum Qualifications and Experience

  • Previous work experience as a Growth Hacker for minimum 5 years, who can illustrate an ability to grow social media groups across all our target platforms.
  • Bachelor degree in Marketing / Public Relations or related discipline.
  • In-depth knowledge of SEO factors and key algorithm updates
  • Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery.
  • Hands-on experience with web analytics and A/B testing tools
  • Domain expertise in UI/UX best practices.
  • Outstanding analytical and problem-solving skills.
  • High standards of excellence and attention to detail.
  • Strong familiarity with all social media channels (specifically Telegram, Discord, Medium, and Twitter) and bots
  • Experience with DM blasts for marketing
  • Strong communication, presentation, and leadership skills


Preferred Qualifications and Experience

  • Some experience or knowledge of crypto-currencies and Decentralised Finance (DeFi), although training will be provided on the job.


Perks

  • Work at the cutting edge of DeFi, Metaverse, and crypto
  • Work on a small, passionate team in an exciting and fast-paced start up culture.
  • Opportunity to drive innovation and strategy.
  • Work with a company on a mission to have a positive impact.
  • An entrepreneurial opportunity where you can have oversized impacts.


Compensation

  • Base Salary Commensurate with Experience.
  • Discretionary Bonus.
  • Share Options.
  • Tokens.

To Apply:
Please email your CV and to jobs@plutodigital.com